Investment: Five general guidelines

Giving general investment guidelines in today’s highly unpredictable market is a very difficult task indeed, but some age-old tried and tested investment advice will probably always hold true. Let’s take a look:


The first guideline that any investor should adhere to is to not put all your eggs in one basket. And the greater the uncertainty in the market, the more important this rule becomes. In general, everyone should try to own some precious metals, some stocks, some real estate and some money in a long-term savings account. You should also diversify within each of these categories.

Balance offence and defense

The distribution of your portfolio between the four categories listed above will depend on the current state of the market. In general, precious metals and savings are more defensive while stocks and real estate are more offensive. You will also find a range of options spanning from defensive to offensive within each of these categories. Gold is significantly more defensive than silver for example. And yes, in very uncertain economic times such as these, you want the bulk of your portfolio in gold and savings, while still keeping some stocks and real estate as a hedge against unexpected good times.

Know your timeframe

Your distribution between offence and defense will also depend on your investment horizon – how many years you plan to keep your money in a specific investment. All investments go up and down with time (even savings accounts as interest rates and inflation rates fluctuate over time), but a longer investment horizon will allow you to absorb much more volatility (fluctuation) than  a shorter horizon. Therefore, if you are still young and you are not even thinking of retirement yet, you can invest more aggressively, but if you are older and have a shorter investment horizon, you have less leeway for taking risk. 

Develop your most precious asset

Remember that your most precious asset is nothing other than your own body/mind. Your ability to add value to your community is your ticket to the wide range of goods and services produced by others. The more value you can produce, the greater the potential returns you can reap from your most precious asset. 

Choose morality over greed

Do not let greed override your morality. As discussed earlier (1, 2), using leverage in investment is unethical because the scale on which it is used nowadays causes massive speculative bubbles which ruin the lives of millions of people. On the flip-side, two ethical investments were also discussed in the form of the green industry and microfinance. Staying away from leverage and investments in other unethical endeavors while keeping a little money in investments more likely to give societal returns than financial returns is definitely the right thing to do. And yes, the world has this strange habit ultimately of rewarding those who keep to the straight and narrow…

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