OK, so now that we have laid our three cornerstones (health, personal finances and mental control), we can start building our sustainable living fortress. The first part of this fortress deals with the way in which we consume.
It is an indisputable fact that the billion wealthiest global citizens control the world by the nature of their consumption. This is no over-statement. We literally rule our world through the stuff that we buy. Our economy is geared to provide that which is most in demand, our politicians must ensure that we always have enough consumables and that we have enough money to buy them, and our scientists must constantly make our consumables more, cheaper and better.
This really is a rather awesome power that we hold in our hands. And yes, like we all know; with great power comes great responsibility. It is clear as day that the time has come for us to start acting on this responsibility. And the fastest and most direct way of doing this is by making gradual alterations to our consumption patterns.
Please note the use of the word “alteration”. You don’t need to read much of this blog to gather that I’m not very fond of consumerism, but I’m certainly not advocating that we should all immediately cease all consumption. That would be ridiculous (and instantly crash our entire economy). Instead, I’m suggesting that we start consuming more intelligently and more sustainably in ways which are better both for our planet and for us.
This fourth chapter of the One in a Billion project will therefore discuss some practical ways in which we can change our consumption patterns in a manner that will be beneficial both on an individual and societal level. It is important to remain mindful of this premise as we progress through this chapter and remember that the way in which the wealthiest billion individuals consume literally shapes our entire world.
If you want to change the world, there is literally no better place to start than to change your consumption patterns.
Filed under: Consumption patterns