Cannes goes Meta, unveils Villa to host 300 content creators at Palais Bulles



Ears met, the villa unveiled to host 300 builders

The 75th Cannes Film Festival which is currently taking place in the French Riviera town has taken the ‘meta’ route. ‘Meta’, formerly known as Facebook, is creating a red carpet for creators at the festival as it unveils its first maker, Villa, which will be powered by Instagram and will host 300 content creators in two days at the iconic Palace Bulls. , Report ‘diversity’.

According to a blog post by Lewis Holmes, director of EMEA’s Creator Partnership, Villa will offer “unique access to experience and innovation”.

According to Variety, Ear Meter presence follows similar events at US festivals such as SXSW and Coachella. Physical spaces appear to increase the effort to help company manufacturers gain access to major entertainment events.

Holmes wrote in his post, “Major events like these inspire the community and phantom in our apps every day, and film is no exception. We know that red carpet events generate high interest among fans using our apps and drive the creators’ creativity.”

According to Meta, videos now make up 50 percent of the time spent on Facebook and are becoming increasingly popular on Instagram, relaying more than 20 percent of the time people spend on the next app.

Variety also says that Meta Palace Bulls will give the venue a place for creators to gain experience with hardware such as Meta Quest 2 and Ray-Ban Storage. As part of the program, the company is organizing VR demos, glam teams and interactive photo and video installations. Meanwhile, a ‘Reels Squad’ of 120 producers will use the format to cover the festival.

The Meter launch at the festival coincides with a new partnership with social media rival TikTok. TikTok became an elite sponsor of the festival earlier this year, headlining Kanke as once famous on the red carpet against any form of social media.



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