The eighth annual IKEA Life at Home India report shows how a happy, well-managed and efficient home can create the space and environment for everyone to feel happy, as well as the activities necessary in our daily lives to create balance in the home.
The brand has released their annual Life at Home report, which shares insights into creating balance at home and how a balanced home contributes to mental well-being. The report reveals people’s relationship with their current home as well as their insights into their future home.
In recent years, the home has become the most important place for all of us. To be relevant and meaningful to a large number of people, IKEA is interested in how people spend their time at home. To provide relevant products and solutions, IKEA communicates with people around the world to find out their aspirations and desires, as well as what they need to make their existence easier, more comfortable and convenient.
The Life at Home Report, launched in 2014, is an initiative that gathers knowledge about the human relationship with their home, which allows IKEA to provide a better home experience for many people. The 2020 report emphasizes the importance of the home as a functional and emotional space, while the 2021 report focuses on achieving balance with the home.