The Indian wedding and ceremony industry is one of the largest in the world. The industry is largely unorganized and fragmented due to its sheer size and volume. According to the KPMG report of the market study of Matrimonial Services in India, the amount of marriage industry in 2016 was INR 3.681 billion. Moreover, it is estimated that more than 10 million marriages take place annually in India, which is a huge profit. Place
Weddings have always been rooted in tradition and are largely planned by family and prospective couples based on the recommendations of friends and family. Moreover, planning a wedding is difficult and ruthlessly time consuming. However, with the advent of technology and the digital integration of everyone, the era of marriage collectors began.
Websites and apps that help with everything related to wedding planning have simplified this complex process. Digital wedding aggregation has demonstrated efficiency in the planning process and created monetization opportunities for vendors. They have provided a wide range of business opportunities for small sellers to reach their potential customers by introducing innovations.
Wedding aggregators have basically created an online marketplace for sellers. In addition, weddings are being planned by potential couples instead of families and thus paving the way for further digital revolution in the industry.
Online wedding planning platforms not only integrate wedding service providers into complete directories, but also use technology to help people plan their weddings at the click of a button. Wedding aggregators are the gold mine of marriage service providers across a given geography for couples.
Millennials can now easily plan their wedding online, from searching vendors, comparing their services through price points, reviews and their availability. Not only that, these websites also share real bride experiences, tips, trends, ideas and inspiration.
The ongoing Covid epidemic has seen users actively book wedding services through virtual calls using digital platforms. The epidemic has proven that digital platforms are here to stay and they have greatly disrupted the traditional wedding planning process.
(Disclaimer: The views expressed in this article are those of the author. They do not reflect the views of India TV)