The primary practical strategy for making and maintaining lifestyle changes advocated in the One in a Billion strategy is called intelligent micro-environment design. This strategy emerged from the understanding that the macro-environment we live in today with its junk-foods, sedentary jobs, out of control advertising, externalized environmental costs, big governments and cheap credit makes unsustainable and unhealthy consumption habits as natural as breathing. If we are to have any chance of building for ourselves a sustainable life, we have to find a way to shield ourselves from this toxic environment.
This is where intelligent micro-environment design comes in. The idea of a micro-environment is that it should make healthy and sustainable living just as natural as unhealthy and unsustainable living is in our toxic macro-environment. From my experience, setting up such an environment literally is the only way in which one can realistically hope to maintain a sustainable life in our consumption crazed world of today.
This theory is applied to numerous areas of life in the One in a Billion project (here) and ultimately results in a happy, healthy, wealthy and sustainable life that happens totally by itself. If you have successfully designed and implemented your intelligent micro-environments, you will not have to work on living sustainably any longer; you simply have to live.
Just imagine a world where happy, healthy, wealthy and sustainable living happens automatically.
How cool would that be?